Starter Websites Resource & Content Planner for Nonprofits

Why Social Media Matters for Nonprofits

Social media helps nonprofits:

  • Tell their story

  • Connect with donors & volunteers

  • Build trust and credibility

  • Increase visibility for their mission

  • Fundraise directly online

Social Media Platforms & Best Uses

1. Facebook

Website: https://www.facebook.com

Best For:

  • Building community

  • Fundraising with built-in tools

  • Sharing impact stories & photos

  • Hosting events

Key Tips:

  • Create a verified nonprofit page

  • Use Facebook Fundraisers

  • Post 3-5x per week

  • Use Facebook Groups for volunteers/supporters

2. Instagram

Website: https://www.instagram.com

Best For:

  • Visual storytelling

  • Behind-the-scenes content

  • Reels & Stories for real-time updates

Key Tips:

  • Consistent visual branding

  • Use Linktree or bio link for donations

  • Use Stories for day-to-day updates

  • Hashtags to reach new audiences

3. LinkedIn

Website: https://www.linkedin.com

Best For:

  • Professional networking

  • Corporate sponsorships

  • Sharing nonprofit news, job openings

Key Tips:

  • Post impact stories & updates

  • Celebrate partnerships & donors

  • Highlight your team and board members

4. TikTok

Website: https://www.tiktok.com

Best For:

  • Reaching younger audiences

  • Creative, short-form videos

  • Mission-driven storytelling

Key Tips:

  • Share day-in-the-life content

  • Show transformations, testimonials

  • Trends + impact messaging

5. YouTube

Website: https://www.youtube.com

Best For:

  • Video storytelling

  • Program highlights

  • Donor thank-you videos

Key Tips:

  • Short & clear video titles

  • Impact stories, volunteer features

  • Behind-the-scenes videos

6. Twitter (X)

Website: https://www.twitter.com

Best For:

  • News updates

  • Advocacy campaigns

  • Real-time conversation

Key Tips:

  • Share quick updates

  • Engage with other nonprofits & media

  • Use trending hashtags

7. Pinterest

Website: https://www.pinterest.com

Best For:

  • Educational content

  • Fundraising ideas

  • Volunteer or craft tutorials

Key Tips:

  • Pin resources from your blog

  • Use keyword-rich descriptions

Social Media Content Ideas for All Platforms

  • Impact Stories

  • Behind-the-Scenes Looks

  • Volunteer Spotlights

  • Before & After Transformations

  • Fundraising Campaign Announcements

  • Program Highlights

  • Infographics with Stats

  • Donor Thank-You Posts

  • Testimonials

  • Video Tours of Programs

Helpful Free Tools for Social Media

  • Canva: https://www.canva.com

  • Linktree: https://linktr.ee

  • Hootsuite (Free Plan): https://hootsuite.com

  • Buffer (Free Plan): https://buffer.com

  • Pexels/Unsplash (Free Images): https://pexels.com / https://unsplash.com

Final Tips for Social Media Success

  • Be authentic and mission-driven

  • Show people, not just logos

  • Tell stories often

  • Engage in comments & messages

  • Be consistent but human

  • Always include a call-to-action (donate, volunteer, share)

Social media is your nonprofit’s stage. Show up real, mission-focused, and ready to connect!